30 October, 2019 by Sibongile Motshoene

Benefits of a website

Benefits of a website

Benefits of a website

Benefits of a website
benefits of a website for a small business
The first ever website was published on August 6, 1991 by World Wide Web’s creator Tim Berners-Lee,


You have worked so hard to put everything together for your new business, now it is time to get that first client.

Strategies to get clients

Are you planning to start a business?  Then a website is a must have.  You are going to need an online presence to give your clients information and updates at a click of a button.

Owning a website doesn’t have to cost an arm and a leg.  You can get a good website designer at an affordable price.  Or, you can design one for yourself.  

Check out online courses that can help you  learn to build a website for your small business.  GenM and Udemy are one of the best, try them out.

Before designing that website, you need to identify the purpose for it.  Let’s quickly dive in and check the list of possible purposes of a website:

1.Professional website

The purpose of a professional website is to pass on information about a business to a customer.  For example, a prospect heard about your company through a friend, or got hold of your business pamphlet and they want more information.  

They will go to Google, type in your company name, they will then be directed to your website.  This is where they will get the basic information about your business that they are looking for. 

That is the purpose of this website, to give basic information like your contact details, services, how long have you been in business and more. 

Any type of business can have this kind of a website, a plumber, an artist, a doctor, an accountant, a salon, etc.

2.Information website

Information websites are websites like WikipediaWebMD.  Their purposes are to provide a lot of information to the reader.

3.Blogging website

A blog, like information website, their purpose is to give information on a specific topic. 

The difference between the two is that blogs are usually published daily or continuously, and they are dated.  Its content is time based, whereas information website content is evergreen.

4.E-commerce website

Nowadays, doing business has changed a lot, more people prefer to buy products/services they need online.  Businesses are shifting their stores to online as well, making it easy and cost effective for consumers. 

To make the process possible, you need an e-commerce website.

5.Interactive website(forums, blogs)

This is a kind of a website where the blogger writes, it could be about cars, laptops, smart phones or any other thing. 

The blogger usually writes with passion about even the smallest aspect of the product and the readers also respond with a lot of passion.  

An example is Gamespot, it is one of the leading websites about PC games and all other games.  Reviews are always pouring in, readers passionately giving their reviews.

6.Lead generation website

The sole purpose of this kind of a website is to generate leads.  This is usually a single page or focused website.   

An example is the author who wants to promote his book and collect emails of the people who might be interested in his book

Now that we have explained the different purposes of a website, can you tell which website do you need?  I guess the answer is “Yes”.  Great!

We can now have a look at the benefits of having a website, the main reason you are reading this blog.



Just by being online, your business gain credibility. A 2015 study performed by Verisign reported that “84% consumers believe that small businesses with websites are more credible than the ones without an online presence. 

It also concluded that 65% of consumers consider a company branded email to be more credible than a generic email account such as Gmail,, AOL, or Yahoo mail


A website is one of the most important marketing tools for a business, it is available to your customers 24/7, 365 days a year.

If for any reason, they are awake at 2 am and are thinking of purchasing something from you, they can click on your site and do this instantaneously. 

It also helps your clients to review your products and services when your store or office is closed. 

3.Reach larger audience

The Internet allows businesses to break through the geographical barriers.  With online presence, you can reach clients that are in another town or country.  

With our busy lifestyles we are reverting to browsing online – gone are the days where hours are spent in physical shops checking out products. 

A website can promote your products 100 times faster than a store-front, window display.

4.Beat competition

Consumers typically start their buying journey with research and recommendations from peers and social network connections.  

Studies show that once a consumer has an idea of what they need or want, they start researching, and 72 percent of them go online to find educational material, reviews, and testimonials, according to this report.  

So if you’re not staying competitive with your competition, you’re giving shoppers a reason to buy from your competitor.

5.Great marketing tool

By simply having a website, you can market your services/products and reach thousands of people. Staying up to date with the latest digital marketing trends, you can push your page and climb search engine results. 

The Guardian commented that: “It’s a crowded and highly competitive field, with small companies fighting tooth and nail to attract the attention of would-be customers. 

At the risk of stating the obvious, a quality website is essential if you want your business to punch above its weight.”

6.Control the narrative

It’s true that you cannot control what others say about you on social media channels, but you can influence public perception by creating your own story via a business website.  

A company blog helps business owners get their message, mission, and personality in front of their target audience faster than print ads or snail mail brochures.  

Plus, social icons linking to Facebook, Twitter, Instagram, and other networking platforms make sharing your content easier for your visitors who like what they see.

7.Save Money on Printing and Distribution Costs

A website can act as your online brochure or catalog that can be changed or updated at anytime. If you employ a content management system (CMS) you can make changes quickly and at no charge.

8.Change Locations

If you move your business to a new location your customers can still find you because your main marketing tool, your website, is easily changed and updated. 

Your website is flexible and if your search engine optimization is done properly your business will appear to online visitors who search for you.

9.Show up on Google

Consider this: 81 percent of consumers perform online research before making a purchase. That means they go to Google and type in one or more keywords, like “best leather shoes” or, if they know what they want, “handcrafted Italian leather women’s shoes in Los Angeles.”

If you don’t have a website for your business, the chances of showing up on the search engine results page (SERP) are zero.

But if you have a site, you can optimize it for search engines, thereby increasing your chances of appearing at the top of Google’s results and getting more visibility with potential customers.

Long-tail keywords, meta descriptions, and titles are just some of the things you can customize on your site to improve your search engine optimization.

10.Showcases your products and services

Not only can you display your products or outline your services in detail with beautiful images, but you can provide short video tutorials or downloadable PDF instructions to give hesitant customers no reason to go elsewhere to purchase.


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