What is Digital Marketing?


What is Digital Marketing?

It is any form of promoting products and services on the internet and on electronic devices such as TVs, mobile phones and electronic billboards.

Why is Digital Marketing important for a business?

Nowadays, more and more people are using their smart phones, desktops computers, laptops, tablets, and more to buy products and services online. It only makes sense that every company needs to increase their online visibility.

What is a Digital Marketing Strategy?

Here is some of the digital marketing strategies used by companies: Search Engine Optimization (SEO), Email Marketing, Social Media Marketing, Content Marketing, Affiliate Marketing

What is Search Engine Optimization?

It is a process of optimizing a website to look more attractive to search engines, thereby increasing a website visibility to the search engine users.

There are numerous ways to optimize a website for the search engines. The most important factors to be considered when optimizing a website are:
Backlinks creations – links on other websites pointing back to the optimized site
Content – good, quality content that search engines considers to be of value to its users.
RankBrain– Google’s AI algorithm

Pay-per-click advertising

Also referred to as PPC, it is a method of advertising on the internet to reach targeted audience by using paid ads. As an advertising company, you pay a fee every time a search engine user clicks on the ad.

What is Social Media Marketing?

SMM is the usage of social media platforms, like facebook, instagram, linkedin, pinterest, twitter, etc. to engage with your audience to build trust, and more than that, promote your business. This lead to brand loyalty, increase in sales, and drive website traffic.

This is achieved by publishing great content on your social media profiles, engaging your followers. The best part of it is, it’s free of charge.

What is Email Marketing?

Email marketing is one of the best marketing tools used to send electronic messages to a group of people via email.

What is Affiliate Marketing?

Is when a business pay performance based commission to another person for marketing their products and services on their websites.

What is Content Marketing?

Content Marketing is one of the top three ranking factors as mentioned by google. It is a marketing strategy that focuses on developing quality content that search engines considers valuable to its users.